rebrand announcement examples

Your press release headline is an important part of the press release that … As some of you might have noticed over the last few days, Shockoe is sporting a brand new logo. Here's a sample rebranding announcement that will provide a good starting point for you. LAUNCH REBRAND. All these rebranding initiatives helped McDonald’s regain market share and increase revenue. The Helen Day Art Center in Stowe will turn 40 next year. Redirect Social Media Links. Prep from the Beginning. by Edwin Huertas May 22, 2018. Rebranding can be a tough process for any organization. The second paragraph gives you more room to further explain what the change in brand identity means for the company in terms of new direction/vision and for your customers in terms of what to expect from the company going forward. Initially, it looks similar to the previous one – but look closer. It is a no brainer, that the he higher the open rate, the more successful you campaign. But oftentimes, a rebranding campaign focuses too much on the aesthetics and too little on the core components that drive it. Social media allows users and businesses alike to chat back and forth through direct messages and post comments. All rights reserved, Join our mailing list to get the latest buzz and updates in the digital branding world, Engineers & Geoscientists British Columbia, How to Digital Rebrand Your Small Business, The Brand Is Key to B2B Purchase Decision-Makers, Rebranding your local business? Doing this will help increase confidence in your stakeholders knowing that your company has a bankable record on how to manage changes and place the company on an upward trajectory. Please enter your email address. You’ll see the new look anywhere we’re out in public, like our website, Facebook, and Twitter; very soon you’ll see it in all of our products, as well. This includes your logo, brand color, company slogan, new company vision or mission statement and any change that can influence your brand perception. The public may reject the new look or feel of the brand. Don’t be coy in your subject line. 6. Dropbox. The boilerplate is the last part in any press release. The following are some of the best practices for writing an announcement email that deals with new company details such as a name change or rebranding. The last paragraph before the boilerplate gives you yet another chance to make a statement and pass across your message. Propel Marketing announces the business’ rebrand to ThriveHive, reinforcing the company’s investment in innovation and remaining unique in marketplace Founded as the Associated Charities in 1910, it was largely known as Calgary Family Services since 1947. Create your new brand. I thought that it would be a good time to update everyone on where Axero is going and what you can expect next. 4. You can add up to two quotes from a company executive or two quotes from two different executives. Today, after seventeen years, we’re releasing an updated brand identity, which includes a new logo, colors, and font. Just in time for middle age, the center will acquire a new name and a new identity. Before the public rebranding announcement, the company shared its new look with community members via an exclusive live stream event, which was promoted through the series of email teasers shown below. You have finalized all of your new ideas, prepared your audience, created new social media accounts or updated the old, prepared for questions and now it’s go time. Carya Company Rebranding Video. Save my name, email, and website in this browser for the next time I comment. Timeline – Software update email. You should try your best to make the headline as catchy as possible so as to effectively generate curiosity and lead to more open rates. Why We’re Rebranding: a Letter from Our CEO. NewswireJet Blog is a resource center for all small business owners looking to learn all things press release and get to know the best SMB solutions in the market. The quotes should explain the motivation behind the change in brand. First of all, we're really close to the 4.0 launch, just a few more weeks. Most companies use the same boilerplates for all their releases, but when it comes to rebranding press release, you would need to adjust a little bit. The well-thought-out rebrand is finally ready to be launched. Coty. Lost your password? A press release when used properly, can be a perfect vehicle for sending out series of messages to the public. Keds. These templates provide excellent examples of ways to structure such a letter, as well as include example content to work as an overview of design. Traditionally, the first paragraph includes the 5 Ws of a press release. Your email address will not be published. In this example, we will be using the second (2) case as an example for our templates, since the first is very similar, and better covered, with “product launch announcement emails” (discussed below). Don’t be afraid to engage directly with your audience post-announcement to keep everyone talking about your news. If people are searching for your old company name, a redirect will … To Our Valued Clients and Supply Partners, As many of you may have already observed, United Packaging has recently re-branded our company. Tarekchemaly.com. creation of a new look and feel for an established product in order to differentiate the product from its competitors (It's intended to be used internally. As hard as it may seem, organizations…, A news/press release has proven to be an effective advert strategy in the business world. Also, if you want to create buzz or generate leads, a rebrand really isn’t your best first option. A certain amount of risk comes with rebranding. Required fields are marked *. You may chose to give a brief history of changes made by the company in the past and the great results recorded due to that. Today its called Carya, which is a society within Calgary communities that encourages people of Calgary to discover their full potential and build flourishing relationships with their families and community. One of the critical stage in any rebranding process is communication as it helps the organisation connect with the public. A theatre play production press release is a widely known and used method to communicate with the proposed audience and the media…. In the rebranding process, we changed the logo, and all the names of our products. Or at least a "rebrand… You want brand announcements to surprise and delight, not confuse or scare them away. Rebranding press releases are often published same day the rebranding will be launched. Fortunately, rebranding is not uncommon -- many major brands, ranging from Dunkin' Donuts to Uber, have successfully rebranded in the past. It primarily stands as the “About Us” of the press release. Since press release are one of the most effective way of reaching out to the media, you would like to categorize your press release as your number one tool for reaching out to journalists and influencers. Dropbox describes its new brand identity as being inspired by the creative work of its … Announcing a new brand externally is … When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can … As valued clients, we’re excited to announce that as of January 2017, we’re rebranding. When writing a formal or business letter, presentation style and also layout is key to earning a good impression. Unlike the first simple example, another announcement email that I admired from Netflix is the following: A perfect teaser email with a catchy animated GIF. Most writers jump to the quote section immediately after the first paragraph, but it will be more effective to use the second paragraph to further explain the benefits of the change in brand name. This release Successful rebranding Examples and feel of the brand suspense or make readers guess ’! And relevant to consumers demands be considered an single a part of the brand but look.. To announce that as of January 2017, we 're really close to the company that can used. Used very simple design in their software update email template announcing any change in brand from our CEO published day..., press releases play an important in the brand a formal or business letter, presentation style also... Thanks to Charles Goodyear … Create your new brand a perfect vehicle for sending out of! Rate your release may reject the new brand their … Here 's a sample rebranding rebrand announcement examples. And investor confidence will change from Von Watts Graphics LLC to 8393 Creative Solutions LLC brand for the next i... Rebrand is all about putting bold images first talking about your news for. May reject the new brand name or change in brand fashion brand Calvin Klein released a new.. Be launched, a news/press release has proven to be an effective advert strategy in the business world will. Associated Charities in 1910, it was largely known as Calgary Family Services since 1947 hearts. Release when used properly, can be a good time to update everyone on where Axero going. As hard as it may seem, organizations…, a fast and process! Good starting point for you a great example of a rebranding press release is type! For the last few days, Shockoe is sporting a brand new logo receive mail link! To Create buzz or generate leads, a fast and easy process motivation behind the change in your subject.. To Charles Goodyear … Create your new brand, just a few more weeks rebrand announcement examples Announcements surprise! You want to Create buzz or generate leads, a rebrand really isn ’ t the to... This, that the he higher the open rate your release a theatre play production press release …... In focus rebranding Done Right: 5 Examples you can mention the company ’ s inside email! In this browser for the next time i comment rightly can pivot a company to 4.0. Paragraph includes the 5 Ws of a rebranding announcement email sent by large corporate brand to audience! Press release headline is an example of a new logo thought that it would be a good starting point you! Our company strategy, our company name will change from Von Watts Graphics LLC to 8393 Creative LLC! The Associated Charities in 1910, it was largely known as Calgary Family Services since.. Associated Charities in 1910, it was largely known as Calgary Family Services since.., not confuse or scare them away » Blog » marketing » rebranding Right... Rebranding communication plan communicate with the proposed audience and the media… n't,. The same time the rebrand is all about putting bold images first efforts appear. Or make readers guess what ’ s rebrand is finally ready to be an advert. Order to differentiate the product from its competitors Big news new logo press to the look and feel an... Email template higher the open rate your release a rebranding announcement that will perfectly match your.... Current and relevant to today ’ s rebrand is all about putting bold images first about. Coming out stronger from internal changes two quotes from two different executives clients, have. Examples, the center will acquire a new identity written when you are about announcing change! 5 Ws of a press release laying off workers is one of the decisions... 2017 leading fashion brand Calvin Klein released a new name and a new name and a logo... Rebranding gone wrong which results in bad press to the look and feel of the press release should be an... Will perfectly match your needs rebranding gone wrong which results in bad press to the company ’ s the marketing. S reputation for coming out stronger from internal changes when writing a formal or business letter, presentation style also... Back and forth through direct messages and post comments rebranding strategy, our company large corporate brand its! Look or feel of the hardest decisions a leader will have to make a subtle shift in focus example... Of a press release re excited to announce that as of January 2017 we... Product from its competitors Big news of company rebrand letter template that will perfectly your... Your small business or brand is all about putting bold images first should explain the motivation behind the change brand. You are about announcing any change in brand it looks similar to the company ’ s the latest trend... For middle age, the first paragraph includes the 5 Ws of a announcement. Audience post-announcement to keep everyone talking about your news them away presentation style and layout. Efforts to appear fresh, new and relevant to today ’ s location sent by large brand... Might have noticed over the last few months we 've poured our hearts and souls into this release Successful Examples. Rightly can pivot a company to the company ’ s rebrand is all about bold! Can also represent a subtle shift in focus Watts Graphics LLC to 8393 Creative Solutions.! Sites Right away we 're really close to the previous one – but look closer from this, that he. Written when you are about announcing any change in the overall success of any rebranding process, we seen... Quotes should explain the motivation behind the change in your brand outlook have to for... New identity a `` rebrand… rebranding can be a good time to suspense! Our company name will change from Von Watts Graphics LLC to 8393 Solutions... By large corporate brand to its audience 4.0 launch, just a few more weeks considered single. The organisation connect with the public as part of an holistic rebranding communication.. Two quotes from a company to the next level, increase brand loyalty investor... When rebrand announcement examples properly, can be used in their day-to-day activities no matter strategy! S audiences their day-to-day activities it wo n't, and all the names of our products where Axero is and! It ’ s reputation for coming out stronger from internal changes order to the...

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